Discover the origins of the cocoa bean and its journey to Europe in the 16th century, learn the history behind the creation of the Cadbury factory and Bournville village by the Cadbury brothers, explore how Cadbury manufacture popular products and 100 years of innovative advertising and packaging design, watch the chocolatiers work their magic as they reveal the ingredients and making of chocolate, and enjoy an adventurous journey in the unique 4D cinema experience complete with motion seats!
Interactive Topic Talks
There is the additional option to choose a one hour curriculum-linked educational talk from to complement your self-guided tour, featuring engaging examples and video content to support your topics, presented in themed education rooms.
Food Technology - New Product Development, Production methods, Quality assurance and control, HACCP
Marketing - Overview of the UK confectionery market, Primary and secondary market research, The marketing mix, Product life cycle, Social media marketing
Science - Overview of Cadbury products and location of industry, The function of the Science and Technology Department, The role of a Sensory Evaluator (chocolate taster), Health & Safety in the workplace
Customer Service - Overview of Cadbury World, Meeting different needs of customers, How we provide customer service, How we monitor customer service, Benefits of customer service
Investigating Business - Business Ownership, Business activity and competitors, Business aims and objectives, Functional departments, Shareholders and stakeholder interest
ICT - Electronic communication, Where ICT is used in Cadbury, Process Control (CAM), Retail and booking systems, Social media marketing
People in Business - Corporate responsibility, Ethical business, Recruitment and selection, Motivation and leadership, Career development planning