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Opening Times

Cadbury World

Day Trip & 2 Day Study Experience Tours from £49 per student
Departing: Throughout 2017 & 2018

Cadbury World offers a unique and fascinating insight into the rich heritage of the nation's favourite chocolate brand. A self-guided tour takes your students through fourteen zones showcasing Cadbury's history, chocolate making, and includes a 4D Chocolate Adventure cinema experience. An optional interactive topic talk can follow to complement your self-guided tour, featuring engaging examples and video content to support your topics, presented in themed education rooms.

What the price includes

  • Exclusive coach hire throughout your trip including pick-up and drop off at your school or college
  • Entrance with a self-guided tour & 4D cinema experience (allow 2 hours)
  • Optional one hour curriculum-linked educational talk (subject to availability)
  • Free downloadable Workbooks & Resources
  • 1 Free Staff Place for every 8 students

The Two Day Study Experience includes all of the above with a night's hotel accommodation and an additional day's coach hire for transfers.

Tour Highlights

Self-Guided Tour

Discover the origins of the cocoa bean and its journey to Europe in the 16th century, learn the history behind the creation of the Cadbury factory and Bournville village by the Cadbury brothers, explore how Cadbury manufacture popular products and 100 years of innovative advertising and packaging design, watch the chocolatiers work their magic as they reveal the ingredients and making of chocolate, and enjoy an adventurous journey in the unique 4D cinema experience complete with motion seats!

Interactive Topic Talks

There is the additional option to choose a one hour curriculum-linked educational talk from to complement your self-guided tour, featuring engaging examples and video content to support your topics, presented in themed education rooms.

Food Technology - New Product Development, Production methods, Quality assurance and control, HACCP

Marketing - Overview of the UK confectionery market, Primary and secondary market research, The marketing mix, Product life cycle, Social media marketing

Science - Overview of Cadbury products and location of industry, The function of the Science and Technology Department, The role of a Sensory Evaluator (chocolate taster), Health & Safety in the workplace

Customer Service - Overview of Cadbury World, Meeting different needs of customers, How we provide customer service, How we monitor customer service, Benefits of customer service

Investigating Business - Business Ownership, Business activity and competitors, Business aims and objectives, Functional departments, Shareholders and stakeholder interest

ICT - Electronic communication, Where ICT is used in Cadbury, Process Control (CAM), Retail and booking systems, Social media marketing

People in Business - Corporate responsibility, Ethical business, Recruitment and selection, Motivation and leadership, Career development planning

Further Information

Travel Arrangements

Our tour arrangements are based on providing your group with exclusive use of a 48, 49 or 53 seat coach, which will collect you from and return you back to your school or college. The coach will also provide the transfers between your chosen activities. Prices are based on a group size of 40 students.

Hotel Accommodation

Two day tours with overnight accommodation and continental breakfast can be quoted on request.

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